Reasons Why Your Business Site Should Be on WordPress

At this time and age, a business website is a must-have for any brand or business, whether big or small. Also, you need to have a reliable web developer who would come handy whenever you need a new website or need to make changes to the existing website.

But, can you picture having a tool that gives you the option to create your own website without having to call the web developer to make it for you or even make changes? That’s precisely what WordPress lets you do.

WordPress started as a blogging tool back in 2003 and has evolved remarkably to become the perfect Content Management System (CMS) for many website owners.

To anyone with a business website, maintaining and taking care of the website is a daunting task. That’s how WordPress gets into the mix – it makes the process of managing your site to be as easy as winking.

Many developers and web designers are jumping on WordPress to make webpages for both large and small companies. This is partly because it is easy to set up, and novice employees can flawlessly create almost any type of content without possessing web development or HTML knowledge.

One of the impressive things about WordPress – both to web developers and ordinary content creators – is that it is an open-source site creation tool based on MySQL and written in PHP. As such, it is one of the best, if not the best, tool out there for database management. So, WordPress is just the perfect platform to use for pretty any type of website. From e-commerce sites to blogs to portfolio and business websites, it is a versatile CMS.

Just how much WordPress do people use?

Since its inception and the incredible growth that followed, WordPress has been a priority tool for web development for all sorts of organizations. And because it keeps growing, it is estimated to be the CMS tool of choice for over 25 percent of site owners on the web, thanks to the ease of customization and use.

Here are some interesting facts about WordPress

• About 41.7 percent of top websites on the web is powered by WordPress
• About 661 WordPress websites pop up on the internet every day
• On average 281 brand new WooCommerce shops pop up
• About 400 visitors land on WordPress site every month

WordPress.org and WordPress.com: Are they any different?

WordPress.org and WordPress.com can easily mix up anyone new to the WordPress CMS tool. Just as different as the two domains are (.com and .org), these two platforms are different from each other. The most significant difference here is who you give the responsibility of hosting your website.

If you want to build a website from scratch, you will use WordPress.com. The best part is that it is entirely free to start, and you don’t need external hosting or domain name.

If you are wondering what the software operating system on which your blog or website will be running on is, the answer is WordPress.org. To get started, you only need a hosting account, which you need to buy.

WordPress.com	WordPress.org
You need to sign up.	You need a distinct web hosting account.
You will get essential website functionalities free of charge, but other additional features and upgrades are paid.	The WordPress software is completely free.
Plugins are available but you need to pay for it.	Freedom of uploading your Plugins.
No backend code, database, file access.	Access and customization of all backend code, database, file access.
Free subdomain of wordpress.com.	Use your domain name for your website URL.

Whether you’d choose either of WordPress.org and WordPress.com, it only boils down to the expectations you have from your site platform, the type of site you want, and the budget at hand.

What are the Benefits of WordPress In Your Business Site ?

For the entire time, WordPress has been around, brands and business – big or small – have utilized its benefits to the maximum.

Here are some of the benefits of WordPress.

(1) Simple and Easy to Use

Whenever a business wants to create a website for any purpose, simplicity, and ease of use comes first on the list. This is the area WordPress doesn’t disappoint – it user friendly to beginners, and better yet, you don’t need to possess coding skills or use intricate technologies to use it. Likewise, you won’t spend a lot of your time on the platform trying to figure out how to do a thing or two.

(2) It does not Charge

Most of the features on WordPress are accessible free of charge. So, if you own a small organization or a startup with a minimal budget. And because WordPress is open-source software, it is available to users at no cost. This means you won’t worry about incurring financial costs to improve your site, change the theme, and add some functionalities.

(3) Secure and Safe

Every business worth it’s salt would place a high price on the security and safety of its web-based resources. Over the years, WordPress has established itself in the industry as a secure and safe CMS platform. WordPress takes the security of your website seriously, not only by reducing the risk but by removing it as well.

One of the features businesses look for in a CMS platform is the level of support and how it is updated. WordPress is updated regularly to prevent your website from falling to vulnerabilities. For the entire time WordPress has been around, it has built a reputation for being a reliable and trustworthy framework for every company from different industries.

(4) Plugins for every Feature

All elements you need to create a functional website have been provided by the platform. And if you want to add more specialized functions, you can take advantage of the plugin feature. These plugins are offered in the form of small blocks of code designed to complete specific tasks.

WordPress offers you not one or two but thousands of plugins designed to boost the functionalities of your site the exact way you want them to be. Do you want your website to load fast? Would you like to optimize your blog for a given search result? Do you want your site to backup automatically? There are plugins for all those tasks, even more! All these plugins become available to you once you signup with WordPress, and there will be no limits thereafter

(5) Flexibility

Moving your website to a new host can be tough or easy, depending on the platform. WordPress is one of those platforms that make the migration process as flawless as you might want it to be. WordPress is also designed in such a way that search engine crawlers have an easy time navigating your site (this means your website will produce impressive results in SERPs if you add such SEO plugins as Yoast.

You can as well install a plugin that will boost theme responsiveness and mobile optimization, all of which serve to improve your site’s ease of use on mobile browsers.

If you own an e-commerce site on WordPress, there are plenty of plugins you can use to improve it. WooCommerce is one such plugin – it makes it easier for your eCommerce site to manage digital downloads, sell products, subscriptions, and membership access. The complexity of your organization or the industry within which it belongs doesn’t matter; WordPress will always prove flexible for it.

(6) SEO Optimized

Let’s be honest – a website with no SEO in place is very much like having no website at all. Fortunately, WordPress solves your SEO problems before you even start thinking about them – it is SEO optimized by default. So, once you get on board, you won’t need to spend your time putting things together, just get in and start utilizing the tags (H1, H2, H3) immediately.

Another possible thing WordPress, as far as SEO is concerned, is that there are plenty of plugins that can be used to manage keywords. They include EO Ultimate, Yoast WordPress SEO, Platinum SEO Pack, and Allin- One SEO pack, all designed to better your SEO strategies and boost your rankings.

(7) Themes Offer Multiple Options

Visitors tend to nitpick and pay close attention to even the most minor details of your website, and if they don’t find it impressive enough, they will leave without engaging any further. Some of the details they pay attention are functionality and appearance.

The makers of WordPress knew it and incorporated a variety of premium and free themes. Not only are WordPress themes designed to show live previews, but they are also mobile-optimized to keep your website looking fresh and attractive to visitors. Most of the available themes are readily available to a new website owner via a theme directory supported by WordPress. There are thousands more that can be bought from third-party designers and design marketplace.

(8) Support Community

A recent survey indicates that about 1.3 active websites on the web are powered by WordPress. The same survey found that about 30 percent of self-hosted websites use WordPress. This means WordPress has a large user base across the world. But having such a huge following doesn’t happen without questions and trouble.

Surprisingly, WordPress has no reputation other than that of providing excellent online support for users, supporting discussion forums, and running a skilled team of professionals and developers. As a result, there is more than enough help you would find online – there is no question that will go unanswered.

(9) Can Handle Different Media Types

It is important to understand that WordPress is not just all about blogging and CMS – other precious features are on board, too, such as features for editing media files like audio, videos, and images. It is also designed with an inbuilt media uploader that removes the hustle of using third party tools to upload a picture. Low setup and maintenance costs.

(10) Low Setup Maintenance Cost

The process of maintaining your website is not supposed to be hard. Yet it ends up being unnecessarily hard and time-consuming in the absence of the essential tools.

The makers of WordPress understood the hardship many website owners used to pass through. That is why they included a bunch of inbuilt site management tools that completes some of the maintenance work automatically. If you initiate some maintenance work on your site, WordPress will display a message in the administrator’s area, indicating that it is under
maintenance.

In terms of cost-effectiveness, WordPress offers the user with shared hosting for a monthly fee of about $3 and a domain name for about $20 to $2 per year. High-level domains such as .com are also available. The user will enjoy the free domain for the first year of joining the platform. Here is a list of essential yet affordable plugins available on the platform.

• Yoast SEO: $89 per year
• Elementor: $49 per year
• Akismet: $5 per month
• WP Forms: $39.50 per year
• WooCommerce: free, with premium extensions from $29–$249 per year

(11) The Best Blog for a Business Website

WordPress was initially designed with bloggers in mind, but its priorities changed along the way to include better CRM, which turned out to be appealing to business owners and anyone else eager to create good content. Perhaps the most remarkable achievement of WordPress to date was to provide the user with an array of editing tools and preview features while keeping the question of code out of the table.

(12) Social Media Integration

Social media being integral to a brand’s internet presence today, it only makes sense to provide an easy way of connecting with your social media audience from your website. WordPress makes it easy for visitors to find your accounts on social media and even post comments from their existing accounts. Basically, WordPress lets you share your site and attract traffic.

(13) Universal Dashboard

Many users love the fact that the WordPress platform looks exactly the same. Better yet, those users who may be unimpressed with this uniformity are allowed to install a dashboard plugin and customize the dashboard to fit their specifications. Besides helping you to change the aesthetics, the plugin lets you add a few functional enhancements to the interface. Here are some of the plugins you will use to make changes on your dashboard:

• Use Role Editor
• Download monitor
• Adminimize
• WP Dashboard Notes
• Ultimate Dashboard

(14) Google Analytics in WordPress

Yes, Google Analytics is on WordPress so that you don’t miss this essential tool when trying to start out on WP. You won’t need to change the interface – you will be able to track the aspects of your site with the same interface as that used on the WP dashboard without the need to log out. Even more reassuring is the fact that you won’t part with cash to upgrade the feature. Besides being totally free, the feature comes with plenty of other benefits:

• Mobile optimization
• Alerts
• Trending content
• Guaranteed frequent updates
• Traffic courses
• Account linking
• Tracks real visitors only
• Traffic sources

Conclusion

WordPress just gets better and better every day, and now allows you to customize your website more however you, please. The size of your organization or industry doesn’t matter; WordPress is here for both bloggers and eCommerce business owners. The fact that it gives you near-complete control over your website, plus a next-to-none CMS, makes it the perfect platform for a website owner who loves independence and great content.